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Expertise

Senior digital professional
Strategy, Thought leadership, Evangelist, Cross-functional planning and liaison, Sales engineering, Mentoring.

Technical and Local SEO
Strategy and innovation, Local SEO, Mobile optimization, Technical SEO, SEO Audits, Content, Schema, Linkbuilding, Analytics, UX / CRO, Campaign management.

SEO and digital presence audits
Comprehensive analysis of a business’ digital profile: digital due diligence, web technologies, end to end SEO, paid media, social presence, audience, competitors, user experience (UX), conversion rate optimization (CRO), analytics, SWOT.

Technology
SEO Tools: SEMrush, Moz Pro, Screaming Frog, et. al.; Google Suite: Analytics, Search Console, Tag Manager; HTML, Schema.org / JSON.LD.

Career Profile

Two Octobers

Senior SEO Manager   2012 – Present
SEO Lead, Director of Local SEO, Digital Presence Lab  
Helped grow agency from startup to $3MM annual revenue. Broad responsibilities as senior leader (see Expertise above). As the organization has grown, my role and interests have evolved. While rooted in search and focused on exceptional client delivery, I lead initiatives across the company, from what we deliver, tools and process, to strategic vision.

Location3 Media

Product Manager, Local SEO   2011 – 2012
I developed a local marketing platform for listing management, local SEM and local SEO for this leading local search marketing agency focusing on multi-location and franchise businesses. 

Local Matters, Inc.

Product Manager, Local Search   2009 – 2011
Local Advertising Services Manager, Search Engine Marketing (SEM) Manager
LMI is a SaaS online directory platform for IYP. I developed local search focused citation management platform and mobile application, and managed massive SEM campaigns and SEM arbitrage revenue.

Digital Agencies / Early Career

Broad experience emphasizing digital media, search engine marketing (SEM) and organic search (SEO).
SEM / SEO Consulting
: dba Dub3Media
The Booyah Agency: Acct Mgr, SEM/SEO
Texture Media: E-marketing Manager
Moguls Mountain Travel: Marketing Manager