I have a problem with Champaign, IL. I’ve never been, but it regularly sticks in my craw. We have a client who, for better or worse, expects regular keyword rank reports. According to our rank reports this store is struggling, but the magnitude is out of line with their other stores. I’ve long suspected that …
We’ve been using Local Falcon a lot recently. We know that the proximity of the searcher is one of the most important factors for local rank. We use Local Falcon to demonstrate this for clients. A typical result shows the business ranked #1 for their top keywords when the search is centered on their address. …
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What does “canonical” mean? I have been asked many times, so I created this explanation for clients and other non-technical parties. What is a “canonical”? The term “canonical” means “a standard or fundamental principal”. In website development, a canonical reference is used when you have multiple web pages with duplicate or near duplicate content. The …
Can I change the Google Maps Street View for my store? What can you do if you don’t like the image Google uses in its street view for your business? I had never thought about it until a client asked me recently. Those ostrich cars capture some strange images. Maybe a big truck is in …
Google My Business is your most important asset in local search. Whether you are a business owner or manage GMB for clients you want to know how many visitors to your website are coming from Google. We use Google Analytics tracking code.
How to fix the wrong category in Google My Business I manage Google My Business for a big box furniture client. Google is showing the wrong category for some reason. Why does Google show the wrong category? How can we fix it? We wanted to find out.
Google recently opened the ability to claim the knowledge panel for your business. This is valuable for national, corporate, online businesses, and any business that does not see customers at their physical location. How to Claim Your Knowledge Panel Search your company by name; something that won’t trigger a local result, like “LLC”. Below the …
When I bring on a new SEO client I do a thorough audit. I’ve noticed that many SEO audits overlook some important factors. We look at the current status of a website, but we don’t always ask about past events. If we don’t have the history we can’t properly interpret the performance we see today. …
TL;DR– Bing is specifically focused on Address and Phone.– Bing warns, “ Listing information with low confidence may not be shown to customers on Bing. Reviewing the information will boost confidence level.” – Fixing this issue is as easy as logging in and a) click yes to verify the current info, or b) click edit …
Bing Deals and Discounts is one of the new features Bingplaces has added in recent months. Bing Offers is like Google My Business Posts; it lets you include a special offer on your Bing local listings. I’m happy to see Bing paying more attention to local. Hopefully it will pay off in more engagement with …
