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Local SEO checklist

Everything you need for a winning Local SEO strategy! To build my local seo service I pulled the most impactful and differentiating factors from various “Local Search factors” surveys. Follow this checklist for a pre-built local seo program for your business or agency.

Website localization

  • Core on-page factors
  • Core location content
  • Rich location content
  • NAP consistency
  • Schema
  • Local content development (blog). Keyword and topic development
  • CTA optimization


  • Use a service like Get Five Stars to gain new and better reviews.
  • Establish a point person and process for responding.
  • Report on new reviews, receive notifications, respond.
  • Add testimonials to your site.
  • Mine your reviews for keywords and content that matter to your customers.

Google My Business

  • Claiming and troubleshooting
  • Optimize: NAP consistency, Accuracy (category, hours, etc.), Duplicate suppression
  • Promotion: GMB Posts, GMB Places Q&A feature
  • Reviews: Monitor (and respond)

Citation Management

  • Clean and standardize your data.
  • Citation syndication with a service like Moz Local.
  • Duplicate suppression.
  • If you have lots of problems use Whitespark to cleanup NAP consistency and identify errors.

Competitive positioning

  • Competitors in search audit
  • Competitive visibility (rank)
  • Share of Voice

Franchise / Multi Unit (10+)

  • GMB whitelist (bulk management)
  • Locations xml sitemap
  • Organization / Sub-organization schema
  • Bing whitelist



  • GA audit / Goals
  • SEO audit
  • GTM setup (schema)
  • GSC setup


  • Low hanging fruit: BBB, Chambers, industry / vertical
  • Premium backlinks service
  • Multi-location SEO Link building for location pages
  • How-to doc for sponsorships, et. al.


  • VAC
  • GA Goals
  • Organic visits
  • GMB website visits / Post visits
  • GMB Insights
  • GSC clicks (visits) /  impressions (visibility); branded, unbranded
  • Keyword rank
  • Visibility / Competitive
  • # new reviews / # reviews responded

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