Everything you need for a winning Local SEO strategy! To build my local seo service I pulled the most impactful and differentiating factors from various “Local Search factors” surveys. Follow this checklist for a pre-built local seo program for your business or agency.

Website localization

Core on-page factors
Core location content
Rich location content
NAP consistency
Schema
Local content development (blog). Keyword and topic development
CTA optimization

Reviews

Use a service like Get Five Stars to gain new and better reviews.
Establish a point person and process for responding.
Report on new reviews, receive notifications, respond.
Add testimonials to your site.
Mine your reviews for keywords and content that matter to your customers.

Google My Business

Claiming and troubleshooting
Optimize: NAP consistency, Accuracy (category, hours, etc.), Duplicate suppression
Promotion: GMB Posts, GMB Places Q&A feature
Reviews: Monitor (and respond)

Citation Management

Clean and standardize your data.
Citation syndication with a service like Moz Local.
Duplicate suppression.
If you have lots of problems use Whitespark to cleanup NAP consistency and identify errors.

Competitive positioning

Competitors in search audit
Competitive visibility (rank)
Share of Voice

Franchise / Multi Unit (10+)

GMB whitelist (bulk management)
Locations xml sitemap
Organization / Sub-organization schema
Bing whitelist

CRO

Audit + recommendations
Gather some data with Lucky Orange.

Technical

GA audit / Goals
SEO audit
GTM setup (schema)
GSC setup

Linkbuilding

Low hanging fruit: BBB, Chambers, industry / vertical
Premium backlinks service
Multi-location SEO Link building for location pages
How-to doc for sponsorships, et. al.

KPI

VAC
GA Goals
Organic visits
GMB website visits / Post visits
GMB Insights
GSC clicks (visits) / impressions (visibility); branded, unbranded
Keyword rank
Visibility / Competitive
# new reviews / # reviews responded

Was this post helpful? Share it @SERPquatch.