Simple explanation of canonicals

What does “canonical” mean? I have been asked many times, so I created this explanation for clients and other non-technical parties. What is a “canonical”? The term “canonical” means “a standard or fundamental principal”. In website development, a canonical reference is used when you have multiple web pages with duplicate or near duplicate content. The …

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How to track GMB in Analytics

Google My Business is your most important asset in local search. Whether you are a business owner or manage GMB for clients you want to know how many visitors to your website are coming from Google. We use Google Analytics tracking code.